Marketing built for momentum
Odoo is modern marketing software. So connected that you’ll run campaigns across every channel without the chaos of scattered tools, clunky interfaces, or missed follow-ups. Plan, automate, and measure—all in one place.
Accounting
Invoices
Expenses
Spreadsheets
Documents
Sign
Social Marketing
Surveys
Email Marketing
SMS Marketing
Events
Marketing Automation
Social Marketing
The Odoo Social Marketing app is a powerful tool for managing multi-channel social media campaigns, enabling businesses to engage with their audience and track performance from one centralised platform. Integrated with Email Marketing, Website, and CRM, it allows seamless coordination of marketing efforts. Users can schedule and publish posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, all from within Odoo. The app also provides real-time interaction management, allowing businesses to respond to comments and messages directly.
Key Features
Find new customers and keep users' engaged.
Being present on Social Media increases awareness, connects you with your customers, boosts leads, and income. It can also provide customer support and help broadcast important company news and messages..
Time-sensitive messages.
When push notifications arrive, the user's focus quickly shifts to it, immediately capturing attention. The short and straightforward messages allow users to read the messages from the corner of their eye, and click on it if interest is triggered.
Start conversations at will.
Studies prove that Live chats can increase conversion rates by 40%. Users respond well to live chats; it gives them a chance of real-time interaction. It allows you to proactively engage with visitors, which is a crucial part of a positive customer support experience.
Social Marketing Use Cases
Emma, a digital marketer for an e-commerce fashion brand, uses the Odoo Social Marketing app to schedule promotional posts across Instagram, Facebook, and Twitter. She plans a month’s worth of content in advance, using automated post scheduling to ensure campaigns run smoothly.
As customers engage with posts, she responds to comments and direct messages directly within Odoo, keeping interactions centralised. Emma also tracks the success of her latest campaign using built-in analytics, monitoring click-through rates and conversions.
Email Marketing
The Odoo Email Marketing app is a powerful and intuitive tool for creating, sending, and tracking email campaigns, helping businesses engage their audience and drive conversions. With an easy-to-use drag-and-drop email builder, users can design professional newsletters, promotional emails, and automated follow-ups without needing technical expertise. Seamlessly integrated with CRM, Sales, and Website, the app allows for targeted campaigns based on customer behaviour, lead status, or past purchases.
Key Features
Start from scratch or pick one of our themes
Start from scratch or pick one of our themes.
Build with blocks
Just choose your building blocks and drop them exactly where you want them to appear on your email. Enrich your content with titles, calls-to-action, social media buttons, or footers in just one click.
Segment for better open and click rates
Optimise your results by sending your campaigns to targeted groups within your database. Select leads, customers, or any other group from your contacts list by country, by date, by function, and more, all designed to make sure you send your content only to the people you want to share your campaign with.
Rely on stats and data to send better emails
Get accurate, and real-time statistics on every email sent out. Easily track the number of leads created, orders, the amount of revenue generated, your open rate, bounce rate, click-through rate, and improve your overall marketing strategy. Follow the opportunities generated and track the expected revenues.
Email Marketing Use Cases
Sophia, a marketing manager for an online beauty store, uses the Odoo Email Marketing app to send targeted promotions to her customer base. She segments her mailing list based on past purchases, ensuring that skincare buyers receive offers on new serums while makeup enthusiasts get discounts on the latest palettes.
Using the drag-and-drop email builder, she designs a visually appealing newsletter with product images, discount codes, and a call-to-action leading to the online store. After launching the campaign, she monitors real-time analytics to track open rates, click-through rates, and conversions, using the insights to refine future emails. Integrated with Sales and Website, her campaigns drive measurable increases in revenue and customer engagement.
SMS Marketing
The Odoo SMS Marketing app is a direct and effective communication tool that allows businesses to engage with customers instantly via text messaging. Designed for promotional campaigns, appointment reminders, and personalised offers, it ensures high open and engagement rates compared to traditional email marketing.
Key Features
Schedule your campaigns
Prepare all your SMS campaigns and schedule them to be sent later. Odoo handles the sending for you, which means that you don't have to be connected for your campaign to be spread out to the world!
Optimised technical details
Odoo shortens links for you, to limit the size of your SMSs. But that's not it: link trackers are integrated by default, to monitor the click rates, and to measure the revenues generated from your SMS campaign.
Segment easily
Target the right audience, based on past orders, abandoned carts, list subscriptions, event attendees, manually selected contacts, etc.
Send SMSs directly from your contact list
A high open rate isn't only useful for marketing campaigns. For example, you may want to reach all your employees at once, as fast as possible. Just go to your Odoo Contacts app, select your contacts on the list and send them an SMS. As easy as that.
A/B testing
Test different messages to see what resonates. With built-in A/B testing, you can compare variations in copy, timing, or offers—then automatically send the winning version to maximise engagement and conversions.
SMS has the best open rate
While even the best email campaigns can sit unopened in many inboxes, and for a long while, SMSs arrive directly in your contacts' pockets, with almost absolute certainty that they will be opened and read in the next minute. SMS has 98% open rates
SMS Marketing Use Cases
David, the owner of an online electronics store, leverages Odoo SMS Marketing to drive sales and improve customer service. When customers abandon their shopping carts, they receive a friendly SMS reminder with a discount code to complete their purchase.
For existing customers, he schedules promotional messages announcing limited-time deals on trending gadgets, ensuring a high conversion rate. After a purchase, automated follow-up messages request customer feedback, helping to improve service quality.
Events
The Odoo Events app is a comprehensive solution for planning, managing, and promoting events of any size, from conferences and webinars to festivals and corporate gatherings. It streamlines event organisation by handling registrations, ticketing, and attendee management, all within a centralised platform.
Key Features
Easily manage talks and schedules
Add a presenter proposal form to your event page to allow visitors to submit talks and speaker nominations. Organise the validation process of every event or presentation and schedule them in minutes while also having a gantt view option.
Interactive event agendas online
Automatically display the agenda for your event with a clean and polished design directly on your website. Allow your visitors to easily search and browse through your published event schedule and quickly filter by date, location, tags, and speakers.
Smart ticketing and registration
Sell tickets, set special pricing, and manage guest lists—all in one place. Offer free or paid events with flexible payment options and custom ticket tiers.
Events Use Cases
Sarah, a marketing coordinator for a tech company, uses the Odoo Events app to organise an annual industry conference. She creates a dedicated event page on the company’s website, listing speaker sessions, ticket options, and an interactive agenda. Registrations flow seamlessly into Odoo, with automatic confirmation emails sent through Email Marketing.
As attendees purchase tickets, payments are processed directly via the platform, while integration with CRM helps track VIP guests and potential leads. On the event day, Sarah's team uses the built-in check-in system to scan tickets and manage attendance efficiently.
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Marketing Automation
The Odoo Marketing Automation app is a powerful tool that enables businesses to create personalised, automated marketing campaigns based on customer behaviour and predefined workflows. Integrated with CRM, Sales, Email Marketing, and SMS Marketing, it allows businesses to nurture leads, re-engage customers, and drive conversions effortlessly.
Key Features
Automate your workflows
Segment your prospects database to deliver the right message to the right prospect at the right time. Set up advanced marketing workflows that are centered around your prospects and nurture them efficiently through your sales funnel, 24/7.
Easily customise your workflows
Creating a multi-stage campaign with several paths is as simple as two-steps campaigns. Add new actions and select time triggers directly on your workflow.
Design engaging email campaigns in minutes
Get total control over your email content and layout thanks to an intuitive and easy-to-use drag & drop interface. Use predefined building blocks to generate clean paragraphs, calls-to-action, or images without touching a single line of code.
Marketing Automation Use Cases
Emma, a sales manager for a SaaS company, uses the Odoo Marketing Automation app to nurture leads and convert them into paying customers. When a prospect fills out a demo request form on the website, they are automatically added to a multi-step email sequence.
The first email provides a link to schedule a demo, followed by a reminder if they haven’t booked within three days. If the lead attends the demo but doesn’t subscribe, the system triggers a follow-up email with a special discount. If they remain inactive, the workflow assigns a task in CRM for a sales rep to reach out personally
Survey
The Odoo Surveys app is a versatile tool for creating, distributing, and analysing surveys for various business needs, such as customer feedback, employee satisfaction, event evaluations, and market research. With an intuitive drag-and-drop interface, users can design engaging surveys with multiple question types, conditional logic, and scoring mechanisms.
Key Features
Design and test your survey
Create beautiful and clear survey forms with no effort. Use images on the background and to illustrate questions.
Share and collect data
Share your surveys rapidly with Odoo's built-in sharing system. Communicate everything about surveys in just a few clicks.
Analyse answers
No need to synchronise results with your database. Odoo takes care of it automatically! Obtain and view result charts in real-time.
Live Sessions
Create live surveys where the host manages the pace of the session and participants can see the question's results and rank live.
Immediately benefit from the results
Use your surveys' results to strengthen your strategy and improve your business' performance!
Survey Use Cases
Jessica, a customer success manager at a software company, uses the Odoo Surveys app to collect feedback from clients after they complete onboarding. As soon as a new customer finishes their first month with the software, an automated email sends them a short survey about their experience, integrating seamlessly with CRM.
If a customer rates their satisfaction low, a follow-up workflow triggers a task for Jessica’s team to reach out and resolve any issues proactively. With real-time analytics, Jessica tracks trends in customer sentiment, helping improve onboarding and reduce churn.
