Elevating Jack L Graham’s Brand with Odoo: A Fitness Ecosystem Built for Growth
At Rocket Systems, we’re all about building systems that scale with our clients—and our latest collaboration with Jack L Graham is a perfect example of that mission in action.
Jack isn’t just a personal trainer. He’s a coach, podcaster, and motivator who’s blending fitness, mindfulness, and self-mastery into a growing personal brand. And he needed a system that could do the same—adapt, grow, and serve multiple streams of value.
What We’re Building
We’re rolling out a full Odoo ecosystem for Jack that connects every part of his business into one smooth, scalable platform:
A Centralised Website Hub
Jack’s new website is the launchpad for all things Jack L Graham. From the landing page, visitors can explore two clear paths:
- Train with Jack – for personal training clients ready to book sessions or buy 5- and 10-packs.
- The True Form Protocol – for podcast fans and those looking for long-term mindset and physical transformation programs.
We’ve also integrated an eCommerce store for digital and physical products, including session packs, merchandise, and future health programs.
Seamless Online Bookings
We’ve implemented Odoo Appointments, allowing clients to self-manage bookings for personal training sessions, consults, and future events. Session packs (like 10-packs) are tracked behind the scenes, so clients can redeem them at their own pace with no back-and-forth.
Podcast Guest Funnel + CRM
Jack’s podcast—The True Form Podcast—is gaining traction fast. We’re setting up a structured guest management flow using Odoo CRM and Projects so Jack can manage outreach, guest submissions, bios, and recording notes all in one place. No more spreadsheets, no more scattered messages.
Store + Subscription Potential
With Odoo’s eCommerce engine, Jack can now offer:
- Session packs for PT
- Merchandise (coming soon)
- Digital products (eBooks, protocols, and programs)
- Subscriptions for True Form content (in development)
This positions Jack for scalable income without added admin.